ATSC-designed transmission system promises lots of upside, minimal downside – as long as the FCC and marketplace cooperate.
The broadcast television industry is resilient. Its core over-the-air technology was fundamentally changed with the transition from analog to digital transmission in 2009 and its spectrum habitat is about to shrink dramatically thanks to the Incentive Spectrum Auction, is resilient. And despite, or perhaps because of, the obvious threats posed by the demands of others seeking increasing amounts of spectrum, TV broadcasters – along with (among others) the Consumer Technology Association (CTA, formerly the Consumer Electronics Association) – have come up with a proposal to re-vamp, again, their basic transmission standard in ways that promise considerable advantages to broadcasters and, more importantly, their audiences.
Beyond the purely technical aspects of the new standard, its resourceful proponents have come up with a couple of potentially persuasive selling points with which to convince the FCC to get behind – or at least not get in the way of – that standard, selling points that may already be working: Less than two weeks after the proposal walked in the doors at the Portals, the Media Bureau had already begun soliciting comments on it. Continue Reading