SSAs and JSAs - Some Unwritten Rules
The Commission’s rulebook may be silent about what flies and what doesn’t when it comes to SSAs and JSAs – but the Commission’s processing staff isn’t.
Shared Services Agreements (SSAs) and Joint Sales Agreements (JSAs). To some, they’re a godsend, sustaining stations that would otherwise be dead-and-gone. To others, they’re an anti-diversity scourge, a disingenuous device reflecting all that is wrong with Big Media Consolidation. One thing everybody can agree on, though: as a matter of regulation, SSAs and JSAs are not subject to specific definitions or easily identified parameters. While lots of folks recognize the acronyms and wax eloquent about the concepts underlying SSAs and JSAs, the FCC’s rules themselves are silent about their precise metes and bounds.
If you’re a newcomer to the world of SSAs and JSAs and would like some background, check out this post from last fall. Quick recap: SSA/JSA arrangements usually involve two separate TV licensees in the same market. While common ownership of the two stations is prohibited by the FCC’s rules, the two licensees wish to cooperate with one another to increase the efficiencies of their operations. This is usually accomplished by one of the licensees (let’s call it the “Services Provider”) agreeing to provide a range of operational services to the other (the “Services Recipient”).
The FCC’s staff has been aware of – and has tacitly blessed – these arrangements for years, but only if the particular terms of the SSA/JSA arrangements don’t cross certain boundaries. Unfortunately, those “certain boundaries” have not been generally publicized. Oh sure, there have been a very small handful of high profile cases – for instance, in Hawaii last fall, or in Corpus Christi two years ago – that have shed some official light on things. But apart from those the allowable parameters for SSAs and JSAs have been disclosed during private conversations with the FCC’s staff when they are evaluating a proposed SSA/JSA arrangement in the context of an assignment of FCC licenses from one party to another. (In 2004, the FCC did open a formal rulemaking proceeding to consider whether JSAs should be treated as attributable interests. While that proceeding is technically still open, it has gone nowhere in eight years and shows no current signs of life.)
Which is why we figured it might be a good idea to share some of what we have learned from having been in on a number of such conversations.
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