The FCC announced today that sellers of analog-only TV must display the following text on signs on or near product displays, and in offers for sale in catalogs, direct mail, websites, and emails:

"CONSUMER ALERT This television receiver has only an analog broadcast tuner and will require a converter box after February 17, 2009, to receive over-the-air broadcasts with an antenna because of the Nation’s transition to digital broadcasting. Analog-only TVs should continue to work as before with cable and satellite TV services, gaming consoles, VCRs, DVD players, and similar products. For more information, call the Federal Communications Commission at 1-888-225-5322 (TTY: 1-888-835-5322) or visit the Commission’s digital television website at: www.dtv.gov."

The rule takes effect on May 25, 2007.

The order is at this link.