The Commission has released a Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) in which it expresses concern about the practice of "embedded advertising"- and its two primary components, "product placement" and "product integration"- in current programming, particularly as those practices implicate the sponsorship identification rules.  According to the Commission, "product placement" involves the mere use of commercial products as props, while "product integration" entails the inclusion of such products in the ...