The Commission has released a Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) in which it expresses concern about the practice of "embedded advertising"- and its two primary components, "product placement" and "product integration"- in current programming, particularly as those practices implicate the sponsorship identification rules. According to the Commission, "product placement" involves the mere use of commercial products as props, while "product integration" entails the inclusion of such products in the ...
The FCC has lifted the freeze on the submission of DTV maximization applications and channel changes, effective May 30, 2008. Applications which expand the previously-authorized service area of the post-transition DTV station, or propose the change in the post-transition DTV channel, can now be submitted. All applications and petitions submitted between May 30, 2008, and June 20, 2008, along with those previously-filed applications and petitions which also included a request for waiver of the filing freeze (in place since 2004), will be given the same cut-off date. After June 20, 2008, applications and ...… Continue Reading
An updated version of "The Public and Broadcasting," a Commission publication which all broadcasters must place in their public inspection files, was released on April 24. All broadcasters must replace the former version of the document with the revised version immediately and also must be prepared to provide copies to any member of the public who requests one.
The Commission also announced that it will provide two "Broadcast Information Specialists," one in the Media Bureau's Audio Division and the other in its Video Division, to serve as contact points for the public to ...… Continue Reading
Last November, the FCC announced that it had adopted a new "enhanced" programming report for TV licensees, and also that it would require TV licensees to post pretty much all of the local public files on their respective websites. From March 13 until May 12, we all have an opportunity to send comments on the resulting paperwork to the FCC, which will then pass the comments on to the Office of Management and Budget (OMB) to let them how we feel about these new burdens.
OMB gets involved because the new ...… Continue Reading
By Lee Petro
The Commission has released the long-awaited Seventh Memorandum Opinion and Order and Eight Report and Order (7th MO&O) in the DTV proceeding.
The 7th MO&O addresses petitions for reconsideration filed last Fall with respect to the DTV Table of Allotments adopted in August, 2007 (the infamous "Appendix B" Table). The Commission grants more than 120 requests to change the DTV facilities specified in last August's Appendix B. In other cases, the Commission denies certain specific requests, suggesting instead that those particular requests can be dealt with through the flexible procedures ...… Continue Reading
If you are thinking about filing comments in response to the FCC's Localism Report and Notice of Proposed Rulemaking (MB Docket No.04-233), be advised that the deadline for those comments has been extended by the Commission to April 28, 2008. The extended date for reply comments is June 11. As we have observed in previous postings here and in the FHH Memo to Clients, this proceeding is extremely important and could end up imposing very substantial new burdens on all broadcasters. We ...… Continue Reading
The Commission released an Order on Monday, March 3rd requiring broadcasters, MVPDs (i.e., cable,
satellite), manufacturers and wireless service providers to commence specific public outreach initiatives to educate the public on DTV Transition matters. The Commission had released proposed
rules in July, 2007, and has now taken steps to implement several of the proposed rules.
On the broadcast side, the Commission will require TV licensees to select one of three outreach programs. Each of the options includes a mix of Program Service Announcements (PSAs) and video crawls - all ...
With the publication of the Commission's Notice of Proposed Rulemaking on
localism in the February 13, 2008 Federal
Register, the deadline to submit Comments in the proceeding has been set
for March 14, 2008. Reply Comments will be due on April 14, 2008.
As discussed previously on this blog, the
NPRM presents a laundry list of tentative conclusions and proposed rules that
would turn the clock back nearly three decades, forcing broadcasters to comply
with costly and burdensome requirements, including a return to ascertainment
requirements similar to those required of licensees through the early-1980's. ...