In collaboration with the Colorado Broadcasters Association, Fletcher, Heald & Hildreth’s Frank Montero and Dan Kirkpatrick presented a webinar covering guidelines for broadcasters on how to handle controversial advertising and proper sponsorship identification. Frank and Dan discussed many aspects of Federal and state regulation pertaining to advertising on potentially problematic subjects, including marijuana, tobacco, alcohol, and gambling. They also discussed station-sponsored contests, hitting on topics such as what constitutes a lottery. Rounding out the webinar, they took up the topic of sponsorship identification, delving into payola and plugola.
If you were unable to log in to watch the webinar live or if you want to review the high points again, you can download and print the presentation in PDF form here. If you want to watch the webinar in its entirety, please email Dan Kirkpatrick at email@example.com.