Tag Archives: Sponsorship Identification
Political Broadcasting Rules Q&A
FCC Issues Its Largest Lump of Coal to Sinclair Broadcasting
$500K+ Spanking for Sponsorship ID Miscue
One-A-Day Sponsorship IDs?
Reminder: Sponsorship ID’s Required Even When the Government is the Sponsor
Sponsorship ID Police Strike Again
Issue-Oriented Spots: Who’s The REAL Sponsor?
FCC Heavies Up on Fine for Multiple Sponsorship ID Violations
Muy Caliente: Million Dollar Payment In Univision Payola Probe
Muy Caliente: Payola Probe Turns Up Heat On Spanish Radio
Embedded Advertising Proceeding Deadlines Set
Embedded advertising in the cross-hairs
By Harry Cole… Continue Reading
The Commission has released a Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) in which it expresses concern about the practice of "embedded advertising"- and its two primary components, "product placement" and "product integration"- in current programming, particularly as those practices implicate the sponsorship identification rules. According to the Commission, "product placement" involves the mere use of commercial products as props, while "product integration" entails the inclusion of such products in the ...