Tag Archives: Sponsorship Identification

$500K+ Spanking for Sponsorship ID Miscue

Enforcement Bureau extracts half-million dollar “civil penalty” AND an extensive compliance plan commitment from Cumulus for spots which it didn’t even sell. The Enforcement Bureau has scored another trophy for its burgeoning trophy room of extravagant penalties. This time, it’s $540,000 extracted from Cumulus for a supposedly inadequate sponsorship identification on a number of spots … Continue Reading

Muy Caliente: Payola Probe Turns Up Heat On Spanish Radio

If you thought that the departure of Elliott Spitzer from the public scene might have put out the FCC’s fire for enforcement of the payola rules, think again. That fire is still blazing. In recent days the Enforcement Bureau has sent out letters of inquiry to a number of Spanish-language radio stations demanding responses concerning allegations of … Continue Reading

Embedded Advertising Proceeding Deadlines Set

Last month, we reported on the Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) launched by the Commission to examine "embedded advertising" in light of the dramatic increase in the use of "product placement" and "product integration." Advertisers have become increasingly reliant on such techniques as technology has enabled viewers to circumvent traditional … Continue Reading

Embedded advertising in the cross-hairs

By Harry Cole
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The Commission has released a Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) in which it expresses concern about the practice of "embedded advertising"- and its two primary components, "product placement" and "product integration"- in current programming, particularly as those practices implicate the sponsorship identification rules.  According to the Commission, "product placement" involves the mere use of commercial products as props, while "product integration" entails the inclusion of such products in the ...

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