The FTC has green-lighted Nielsen's proposed take-over of Arbitron, but it is insisting that the parties enter into a consent agreement, and it's looking for public comment on the terms of that agreement.… Continue Reading
The Commission has kicked off an investigation into Arbitron's Portable People Meter (PPM) audience measurement system. But we wonder whether the FCC's full-tilt leap into the PPM fray will ultimately solve the problem, and it could turn out to have significant unintended consequences for all concerned.… Continue Reading
