Tag Archives: Lowest unit charge

FCC to Stations: Giving Away Spots Doesn’t Necessarily Have to Cost You When Candidates Come to Buy Time

One of the outcomes of the COVID-19 crisis – according to reports from many radio and televisions stations – has been a precipitous drop in spot sales and customers cancelling existing advertising contracts, leaving lots of airtime to fill. To fill that time, and to help other struggling businesses, some broadcasters have responded by offering … Continue Reading

Political Broadcasting Rules Q&A

With primaries in some states happening as soon as March, the 2018 election cycle is certain to be contentious and hard-fought. Now is the time for broadcasters to review their systems to ensure that they will be in compliance with the FCC’s political advertising requirements. Now that all broadcast stations are required to place political … Continue Reading

The Political Broadcasting Rules: A Refresher Course

The 2015 elections are now in the books, but the 2016 election season, featuring federal campaigns (Presidential, Vice Presidential, Congressional) galore, is already upon us. Now’s a good time to be sure you’ve got a handle on the rules. The 2016 elections are a year away, but the race for presidential nominations is already heating … Continue Reading
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