Tag Archives: Underwriting Announcements
Broadcast Renewal Trifecta: Improper “Menu” Underwriting Announcements, “Renewal Expectancy” . . . and Chesterfields!
FCC to NCE’s: Ixnay on the “Cold Refreshing Beer”
LPFM Stuck With $20K Fine for “Advertisements”
NCE-FM Fined $9K for Families and Ice Cream
By Peter Tannenwald
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The FCC is on the prowl again, this time striking at a station for going over the line with "underwriting" announcements before it gave up the noncommercial ship and switched to commercial status. And the attack was on the sacred national treasure -- Tastee Freeze ice cream.
You will recall that noncommercial stations may acknowledge funding but may not use qualitative terms or suggest that listeners should make a purchase.
The announcements on this station (WCVZ, South Zanesville, Ohio) said that Tastee Freez products are "tastefully decorated" -- whoops, that says they are of good quality -- ...… Continue Reading