Tag Archives: Embedded advertising

DIGITAL TV TRANSITION Ford Fusion Doesn’t Crash in Final Race!!!!

By FHH Law on November 19, 2008 Posted in Media

Elvis has left the building. The 2008 NASCAR season wrapped up on November 16 at the Ford 400 in Homestead, Florida, where the good news was that the Number 38 Ford Fusion finally managed to finish a race while sporting the bureaucratically text-heavy/graphics-free/black-and-white standards of its sponsor, the FCC.… Continue Reading

On Fire, DIGITAL TV TRANSITION Ford Fusion Takes to the Airways – Literally

By FHH Law on November 10, 2008 Posted in Media

After a disappointing maiden appearance at Martinsville last month, the Number 38 FCC DIGITAL TV TRANSITION Ford Fusion came up short again in its sophomore run at the Checker O'Reilly Auto Parts 500 at the Phoenix International Raceway on November 9. But at least it went out in style.… Continue Reading

Still Searching for Mr. Goodwrench?

By FHH Law on October 23, 2008 Posted in Media

We offer no comment on the story (“FCC’s Martin Named ‘Porker of the Month’”), which appeared in TVNewsday on October 23. We do, however, observe that Commissioner Adelstein is quoted there as having said of the decision to sponsor the Number 38 Digital TV Transition Ford Fusion: “This doesn’t seem like the most efficient use of … Continue Reading

Number 38 Crashes, Leaving FCC at 0-1 on the NASCAR Circuit

By FHH Law on October 20, 2008 Posted in Media

The headline on our update late last Friday (10/17) on L’Affaire NASCAR (“L’Affaire NASCAR: The Yellow Caution Flag Comes Out”) appears to have been more predictive than we imagined. On Sunday (10/19) at the TUMS QuikPak 500 in Martinsville, the eleventh caution flag of the afternoon came out in Lap 485 when the Number 38 … Continue Reading

L’Affaire NASCAR: The Yellow Caution Flag Comes Out

By FHH Law on October 17, 2008 Posted in Media

Attentive readers of this blog probably noticed the posting below about the FCC’s sponsorship of the Number 38 Digital TV Transition Ford Fusion. And really attentive readers may have noticed that, in the accompanying graphic, it originally appeared that Commissioner Copps was riding shotgun while Chairman Martin did the steering. The graphic no longer includes Copps because … Continue Reading

The FCC Heads For the Pit

By FHH Law on October 17, 2008 Posted in Media

With analog DTV shut down coming up fast, FCC looks for some "shut down" action of its own as it shoots for Victory Lane on the NASCAR circuit.… Continue Reading

Embedded Advertising Proceeding Deadlines Set

By FHH Law on July 25, 2008 Posted in Deadlines, Media

Last month, we reported on the Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) launched by the Commission to examine "embedded advertising" in light of the dramatic increase in the use of "product placement" and "product integration." Advertisers have become increasingly reliant on such techniques as technology has enabled viewers to circumvent traditional … Continue Reading

Embedded advertising in the cross-hairs

By FHH Law on June 27, 2008 Posted in Media

By Harry Cole
703-812-0483
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The Commission has released a Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) in which it expresses concern about the practice of "embedded advertising"- and its two primary components, "product placement" and "product integration"- in current programming, particularly as those practices implicate the sponsorship identification rules. According to the Commission, "product placement" involves the mere use of commercial products as props, while "product integration" entails the inclusion of such products in the ...