The Commission has released a Notice of Inquiry and Notice of Proposed Rule Making (NOI/NPRM) in which it expresses concern about the practice of "embedded advertising"- and its two primary components, "product placement" and "product integration"- in current programming, particularly as those practices implicate the sponsorship identification rules. According to the Commission, "product placement" involves the mere use of commercial products as props, while "product integration" entails the inclusion of such products in the ...
An updated version of "The Public and Broadcasting," a Commission publication which all broadcasters must place in their public inspection files, was released on April 24. All broadcasters must replace the former version of the document with the revised version immediately and also must be prepared to provide copies to any member of the public who requests one.
The Commission also announced that it will provide two "Broadcast Information Specialists," one in the Media Bureau's Audio Division and the other in its Video Division, to serve as contact points for the public to ...… Continue Reading
If you are thinking about filing comments in response to the FCC's Localism Report and Notice of Proposed Rulemaking (MB Docket No.04-233), be advised that the deadline for those comments has been extended by the Commission to April 28, 2008. The extended date for reply comments is June 11. As we have observed in previous postings here and in the FHH Memo to Clients, this proceeding is extremely important and could end up imposing very substantial new burdens on all broadcasters. We ...… Continue Reading
The Commission released a public notice today authorizing AM stations with
Presunrise and/or Postsunset Service Authorizations located in communities that
follow Daylight Savings Time to use the "Advanced" power and time specifications
in their licenses for the period between March 9, 2008 and March 31, 2008.
Daylight Saving Time commences on March 9, 2008, as a result of the enactment of
the US Energy Policy Act of 2005, which moved the commencement of DST into
March. This follows the policy eventually adopted by the Commission last year
after it first erroneously re-calculated and ...
With the publication of the Commission's Notice of Proposed Rulemaking on
localism in the February 13, 2008 Federal
Register, the deadline to submit Comments in the proceeding has been set
for March 14, 2008. Reply Comments will be due on April 14, 2008.
As discussed previously on this blog, the
NPRM presents a laundry list of tentative conclusions and proposed rules that
would turn the clock back nearly three decades, forcing broadcasters to comply
with costly and burdensome requirements, including a return to ascertainment
requirements similar to those required of licensees through the early-1980's. ...
The release of the Commission's January 24, 2008 Notice of Proposed Rulemaking ("NPRM") announcing a laundry list of tentative conclusions and proposed rules concerning localism sent immediate shockwaves throughout the broadcast industry. Particularly following up on the heels of the recently released Television Standardized and Enhanced Disclosure Requirement Report & Order (see our coverage of this R&O here, and more in depth coverage in the January edition of Memorandum to Clients).
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One day before the December 18 FCC Open Meeting in which Chairman Kevin Martin planned to bring his media ownership proposal to a scheduled vote, 25 senators signed a letter to Martin issuing yet another warning from Congress that his actions are inappropriate.
The letter, organized by Senator Byron Dorgan (D-N.D.), stated that if the Commission proceeds with final action on the media ownership proposal on December 18, "we will immediately move legislation that will revoke and nullify the proposed rule.
The congressmen pointed out that just 28 days were allotted for comment between the issuance of ...… Continue Reading
Just five days before the final FCC Open Meeting of 2007, the controversy surrounding Chairman Kevin Martin's media ownership proposal has reached a fever pitch. Martin's fellow Commissioners, many Congressmen and commenters on both sides of the issue have barraged Martin with an onslaught of criticism for the manner by which he released his proposal and his inclusion of the item on the Dec. 18 agenda. The proposal was announced on Nov. 13 in what a group of commenters including Common Cause, the ...… Continue Reading
One day after Chairman Martin issued his proposal in which newspaper/broadcast cross-ownership would be allowable only in the top 20 markets (see Harry Cole's article on November 13, 2007 for details), FCC Democratic Commissioners Michael Copps and Jonathan Adelstein blasted the proposal in a joint statement.
The Commissioners labeled Martin's plan a "wolf in sheep's clothing," ...
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Chairman Kevin Martin has taken the extraordinary step of issuing what amounts to his own personal notice of proposed rulemaking in the long-running, highly contentious media ownership proceeding. On November 13 - the same date that an op-ed piece by Martin was published in the New York Times - the Chairman's office issued a news release which spelled out Martin's personal proposal for bringing the media ownership provision to a close. You can read the news release and NYT article here.
In Martin's view, the Commission should change one - and only one - ...